The absolute most important thing you can do for your blog is get on social media! Social media allows you to start connecting with people who are interested in the topics you are writing about. The more connected someone feels to you the more likely they are going to be to visit and follow your blog. I started my social media accounts for my blogs this month and I made relatively modest goals. I wanted to achieve 1,000 Twitter followers, 300 Instagram followers and 300 Pinterest followers. By using these strategies, I surpassed all of my goals!
Gain Followers-Twitter should be the first social media account that you start for you blog. It is the easiest account to gain new followers and a great way to attract people to your other accounts (and of course, your blog)! I never had a Twitter account before starting my blog so I really had no idea what I was doing when I first started. I quickly learned that growing my twitter following was surprisingly easy. I wanted to connect with people who could benefit from my blog and people who I was truly interested in learning from through their tweets! I knew the best way to do this was to find fellow parents and especially fellow blogging moms. To find them I followed people who used hashtags that I was interested in such as #momlife and #toddlerlife. I then looked at the followers of baby companies like Carters, Huggies, etc. My strategy was to follow as many people as I could who appeared to fit my ‘parent’ criteria. However, Twitter has a maximum number of people you are allowed to follow which is around 5,000 but can go up depending on the amount of people following you back. Once I hit the maximum of people I was allowed to follow I went through and started deleting people who never follow me back. This freed up more space for me to follow new people.
Respond to Automated Messages-When you start following new people on Twitter you are going to get a lot of automated direct messages. Instead of just ignoring these messages, respond back to them! Ask them to follow you back, give them your blog information and other social media account information. Reaching out to these automated messages gained me followers on all of my social media and helped improve my blog traffic. In one month, I gained 1,739 Twitter followers which was almost double my goal!
Send Automated Messages- There is a general consensus that people hate automated messages. But they work! It is absolutely impossible to respond to every single new person who follows you especially when you have so many new followers every day! The best way to reach out to each of your new followers is through an automated direct message. I used Crowdfire to develop my automated message and it is super easy to use. My automated message thanks people for following me and gives links to my Instagram, Pinterest, Facebook and of course, my blog! I ask people to follow me on each of these accounts. Shortly after people follow me on Twitter, I notice they follow me on my other accounts. It is clearly correlated with these automatic messages!
Post Consistently-My goal is to post on Twitter 10 times a day. These posts can be retweets, pictures, comments or links back to my blog. I try to post a variety of items and refrain from only posting links back to my blog. Twitter moves fast! In order for people to notice you, posting at least 10 times a day is an absolute must! I have to be honest, I wasn’t always able to post 10 times a day but I definitely noticed a difference in my blog viewership on days that I was active and those that I wasn’t.
You can follow me on Twitter by clicking the Twitter button in the right corner of this page!
Gain Followers-I used the same strategy for Instagram as I did for Twitter but it is a little harder to find people on Instagram who met my criteria than it is on Twitter. In one month, I gained 516 Instagram followers. One of the other ways I gained Instagram followers is through sending automated direct messages to my Twitter followers. See above regarding sending automated messages on Twitter.
Post Consistently-My goal is to post on Instagram 1 time a day. Instagram is a much more personal setting than Twitter. I occasionally post about my blog but more frequently, I just post pictures of our daily life. To me Instagram is more of a place to build personal connections with people. I want my Instagram to be a spot where people can learn about me and my family. I know that I love seeing pictures of people’s children and other daily life activities. I feel much more connected to people I follow on Instagram than those I follow on any other account. The more connected people are with you the more likely they are to consistently visit your blog.
Connect to your Followers- I send personal messages on Instagram. This month I was working on collecting birth stories for the new section of my blog (you can check it out here) so I reached out to people who had Instagram accounts that stood out to me. These personalized messages allowed me to connect with fellow Mamas and fellow bloggers! To me this is even more valuable than gaining blog views! I also comment and like others posts as much as I can. I don’t do this with the intention of growing blog views. Instead, I genuinely like the posts and believe the comments I write. It is pretty obvious when people comment just because they think they are supposed to and when people comment because they want to. Connect with your followers but do it because you genuinely want to connect not because you have an ulterior motive.
You can follow me on Instagram by clicking the button in the right corner of this page!
Gain Followers-I used the same strategy for Pinterest that I used for Instagram-See above.
Join Group Boards- On Pinterest, it is far more important to join and pin on group boards than it is to gain your own followers. I have 370 Pinterest followers which isn’t nearly enough to make me a Pinterest sensation. However, I reach far more than these 370 people because I became a member and post on 9 group boards. These boards have thousands of followers which means that every time I pin in these boards I not only reach the 370 people who follow me but I also reach the thousands of people who are on these boards. You can read more information about group boards on my post about How to Grow Your Blog Traffic. One of the goals of my blog is to make it a collaborative space for parents. So I created two of my own group boards as well. Message me if you want me to add you to my Parenting or DIY boards!
Pin Consistently-My goal for Pinterest is to pin 20 times a day. I normally pin 2-5 of my own posts each day and the rest are all pins that I am truly interested in and that I believe would benefit my followers. The more active you are on Pinterest the more promoted your pins will be. It is also important to support other bloggers!!
Create Quality Pins-I am still tweaking my pin making. I use Canva to make all of my pins for free. It is incredibly easy to use. I try to create 2-3 different pins for each blog. When my posts don’t make as big of a splash on Pinterest as I want, I go back to the drawing board and create a new pin. I am also trying a new approach with my pins for next month! Stay tuned to see what this approach is and whether or not it works!
You can follow me on Pinterest by clicking the Pinterest icon on the right!
Gain Followers-I have a Facebook page for my blog but I do not use it like I use my other social media accounts. I only have a few likes on my page. I hope to improve this one day but for now this has not been my Facebook focus because there are far more important things to do on Facebook when you are starting your blog.
Join Blogger Facebook Groups-Blogger Facebook groups are a great place to get tips and tricks on running a successful blog! Most groups also have posts where you can comment and post links to your blogs or your other social media accounts. This is a great way to promote your blog with fellow bloggers! Although I have very few Facebook likes on my actual page I get a decent amount of blog traffic through Facebook.
You can like my page on Facebook by clicking the Facebook icon on the right!
Please feel free to comment or Contact Me with any questions you have about growing your Social Media following! I would be happy to connect and share any advice I may have!